Resources

GEO & AEO methodology

How AI search engines actually decide what to cite, how to measure AI Share of Voice, and what changes (and doesn't) coming from classic SEO — written plainly, with nothing invented.

Fundamentals

What Is Generative Engine Optimization (GEO)?

SEO optimizes for a list of ten blue links. GEO optimizes for a single synthesized answer. Here's what actually changes.

5 min read Methodology

How AI Search Engines Decide What to Cite

A practical walkthrough of the retrieval-and-synthesis pipeline behind ChatGPT, Perplexity, and AI Overviews — and where a brand can actually influence the outcome.

7 min read Measurement

AI Share of Voice: How to Measure It (and Why Rankings Don't Work Anymore)

The core metric behind GEO — what it means, how it's calculated, and why a single 'rank' number is the wrong way to think about AI visibility.

5 min read Fundamentals

GEO vs SEO: What Changes, What Stays the Same

For teams already doing SEO well, here's exactly what carries over to GEO — and what has to be rebuilt from scratch.

6 min read